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TheLogo (or logo) is a graphic sign composed of letters and images, which is used to identify a company or a brand, and the products that it sells.
The logos They are signs used to allow some type of identification with an object, which is why they were used during antiquity and the Middle Ages by kings or craftsmen. However, with the arrival of modern times, logos have become almost exclusively representations of economic companies and in some cases of public and private entities, political groups or non-governmental organizations (NGOs).
The logos They are widely used as representation of a trademarkSince graphic icons, once they have been disseminated and massively circulated by the media, allow an immediate association with the name of the brand to which they refer. This characteristic of logos is extremely important in the advertising field.
Logo elements
The term logo is used in a general way to designate three different elements:
- The logotype proper, which is a typographic representation.
- The isotype, which consists of an icon or visual sign.
- The isologist, which results from the combination of a logo and an isotype.
Success of a logo
The success of a logo depends on various factors, such as the simplicity and the congruence. Six key aspects can be considered when designing a logo:
- That it is easily readable by people regardless of the size of the font.
- That it is reproducible in different circumstances regardless of the materials.
- Make it adaptable to different media.
- That is scalable to the desired and required size.
- That it is distinguishable and easily understandable, both positive and negative.
- Make it memorable, so you can quickly refer to what it represents and not be forgotten.
In addition, the use of colorful and pleasant colors and shapes can condition the reception that a logo has among the population (logos usually have two or three basic colors, since a large number of colors can be annoying to the eye).
List of examples of logos (images)
